In order to effectively communicate, or to
persuade, it is imperative the communicator find common ground. This
common ground is the ultimate stimulus for achieving results. When the
individual feels as though the same world is shared, she feels more
understood, more appreciated. This establishment of common ground is
necessary to open the individual to further possibilities.
There is no greater myth than "opposites
attract." While a person might continue to be fascinated with abilities or
perspectives he does not have, maintaining a relationship is difficult
unless common ground is identified. Few are interested in spending much
time with, or listening to, someone who is constantly in opposition.
Much communication (estimated around 55%) is true result of physiology
during transference. This includes tone, volume, true number and length of
pauses, facial expressions, the amount of eye contact, breathing rate,
stance, muscle tension, gestures, speed of delivery, spatial
relationships, posture, or any other discernible trait. Body language is a
major factor in establishing common ground.
Dr. Juergen Reusch, Professor of Psychiatry at
the University of California, is quite adamant about such subconscious
dissemination. In his book, "Nonverbal Communications", Dr. Reusch insists
that the average human being communicates through some 700,000 nonverbal
signals. This is a staggering statistic when one considers how limited
many vocabularies are.
One way of utilizing body language to effectively
communicate is through 'mirroring.' In combination with the right
selection of words, mirroring creates a rapport that can bind
communicators within minutes. People will be so much more accepting of
what is said if the largest part of communication - physiology - matches.
While words are deciphered consciously, physiology is usually evaluated
subconsciously. This connection, developed unnoticed, is very binding.
In the relationship between the subconscious and
the conscious parts of the brain, information must first pass through the
subconscious before the conscious can act upon it. The subconscious must
first check the information against the information stored in the memory
bank. If the information agrees with the self-image, the 'clear' signal is
given, and the conscious acts. The subconscious, despite what might seem
logical, controls the conscious.
Every bit of information stored in the
subconscious remains. It cannot be destroyed by the conscious. The memory
might be ignored, or distorted, but never erased. The findings of Drs.
Penfield and Roberts of the Montreal Neurological Institute lend depth to
this premise. Penfield and Roberts stimulated a number of patients' brain
cells with an electrode, in the expectation that memories stored in the
subconscious would be released. To their surprise, the memories not only
came back, but were so striking, the patients recalled every detail,
including odors, colors, and sounds. The memory was more than just a
recollection. It was the actual re-experiencing of the act again!
The subconscious has no capacity to think for
itself. It acts only in mechanistic fashion, fulfilling any request made
upon it, regardless of authenticity. It simply follows instructions, and
it follows them relentlessly. Therefore, the more the subconscious
identifies with the communicator, the greater reception by the conscious.
Mirroring allows the subject to feel as the has
found someone 'just like me, " and also gives the mirrorer the ability to
experience the same physiology as the subject. Matching physiology enables
the mirrorer to "walk" in the other man's "shoes." If a man can
understand, say, the muscular tension of another, has he not drawn closer
to understanding his thoughts? The most successful communicators
continuously use the powerful tool of mirroring. Yet no great communicator
began as an instant expert at mirroring. Each practiced various physical
traits until she actually began feeling closer to others, closer to
success. The best first step a communicator can take to establish common
ground is by determining the favorite method of how he represents
situations to himself--visually, auditorially, or kinesthetically. With
flexibility and practice, the communicator will find reception clearer
than ever.
The potential of establishing common ground goes
further, but is possible only when two people communicate in a relaxed
manner, seemingly mirrors of each other. Sometimes eliciting this state in
others requires patience. Frequently meetings between two people
(especially first-time encounters) are filled with tension or anxiety.
However, excellent opportunities arise when discussing
matters with a parent or interviewing for a job, trying to develop a
better relationship with a particularly difficult player or soliciting an
advertisement for a team program. All these situations involve developing
rapport in an effort to elicit a desired response.
An even more powerful communication exists when
it is possible to actually direct circumstances. This is known as leading.
After successfully creating rapport through mirroring, the communicator
can actually "take the reins" and set the tempo or pace himself. Change
can be initiated through the power of rapport. Subtle gestures, shifting
posture, speech patterns, etc. can elegantly direct the process into an
avenue more conducive to agreement. But the entire technique is dependant
upon the communicator's ability to employ flexibility.
The most persuasive people constantly try
different avenues until a connection is made. If the idea falters, the
fault was not necessarily in the message. Often the method of delivery
failed. Developing rapport, mirroring, pacing, and leading, are all
excellent methods of getting that message through the barriers, into a
receptive mind.